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view allPlaying to make a difference
Beginning this week, you might start seeing a new campaign from Atlantic Lottery on your TV and social media feeds. However, it won’t be promoting upcoming jackpots or featuring a winner’s giant cheque, it will be putting the spotlight on you.
“The Difference You Make” series of videos focuses on the little things Atlantic Canadians do every day that make a big difference to other people around them.
Redeploy the troops: How adaptability helped keep customer care first at Atlantic Lottery during COVID-19 pandemic
The COVID-19 pandemic disrupted many businesses in Atlantic Canada — and Atlantic Lottery was no exception. Some business areas, such as video lottery operations, came to a standstill as a result of closures and cancellations across the region.
At the same time, Atlantic Canadians embraced the “stay home” message from public health officials and could no longer run errands as usual.
Everybody into the Pool!
Highlighting wins is something we all love to do at Atlantic Lottery, but usually we’re sharing the stories of people winning big on our games.
This time, we’re focusing on the success Atlantic Lottery’s Innovation team and its Outpost Lab in Halifax are having with their new mobile development PoolApp.
Giving players more of what they love about 2Chance
The creation of the 2020 edition of Atlantic Lottery’s 2Chance program involved many individual changes and improvements, but the overall goal was always clear: make it as entertaining and easy to use as possible for the player.
The enhancements were the result of a five-week design sprint with the Atlantic Lottery Innovation team.
