NOW + Next
view allPlay is more rewarding than ever with AL Rewards
Atlantic Lottery kicked off 2026 with the launch of our new AL Rewards program. The first of its kind in Canada, the program is designed to elevate the player experience by delivering extra value.
“The launch of AL Rewards is an incredible milestone for our organization,” said Dallas McCready,
Looking back on 2025 at AL
Atlantic Lottery is proud to be a social purpose organization, deeply connected to the people and communities of Atlantic Canada. Looking back on 2025, we are reminded of the game-changing impact we achieved together, from supporting local initiatives to returning profits that strengthen our region. As we reflect on the past year,
Community Proud
view allAL partners with United Way again this holiday season
Atlantic Lottery is a social purpose-driven organization, deeply driven to support local communities and help build a stronger region. That’s why the organization and its employees were proud to give back with United Way once again this holiday season.
Atlantic Lottery President and CEO Dallas McCready was pleased to present a cheque for $10,000 to United Ways in Atlantic Canada.
Atlantic Lottery puts Atlantic Canadians first by keeping more dollars in our region
At Atlantic Lottery, everything we do is rooted in putting Atlantic Canadians first. That means making sure 100 per cent of our profit is returned to the four Atlantic provinces, where it supports health care, education, infrastructure and other services we all rely on. It also means tackling one of the biggest challenges facing our industry today: the impact of illegal gambling operators.
Responsible & Regulated
view allPlayWise makes it mark at Sommo Festival
Healthy play is a core value at Atlantic Lottery, and we’re committed to helping Atlantic Canadians understand the risks of gambling so they can make informed decisions. This summer, we brought that message to life at the Sommo Music Festival in Cavendish, PEI, with the Atlantic Lottery Tattoo Parlour.
Diamond Decisions pitches healthy play education at the Canada Games
Healthy play is a core value at Atlantic Lottery and we want to ensure that Atlantic Canadians who gamble, regardless of their age, understand the risks involved so they can make informed decisions about their play. This summer, we partnered with the Responsible Gambling Council (RGC),
ATLANTIC WINS
view allBig wins, bigger smiles: Celebrating our 2025 winners
Atlantic Canadians had plenty to smile about in 2025, with exciting wins happening every day with Atlantic Lottery.
From big jackpot draws like Lotto Max and Lotto 6/49 to classic Scratch’N Win games and new digital options, players had so many ways to play and win.
N.B. man is province’s second $500K Daily Grand prize winner in a matter of weeks
Michael McLaughlin is the second New Brunswick resident to win the Daily Grand second prize in less than a month. The Knowlesville man claimed his $500,000 prize just weeks after Sandra and Tarra Millard of Clarendon received their big cheque for the same amount.
“I’m trying to hold it together but I’m over the moon that I won,” McLaughlin said.
