Community Proudview all
Atlantic Lottery employees have participated in United Way’s Day of Caring for many years. Numerous employees participate year after year to lend a helping hand at various not-for-profit organizations in the Greater Moncton Area and the latest edition was no exception.
Held annually in June, United Way was unsure for some time if the 2020 event would be able to proceed due to the ongoing COVID-19 pandemic and related restrictions.
Sunsets, covered bridges, dogs on a beach and those purple flowers on the side of the road you often forget the name of. What do all of these things have in common? Many Atlantic Canadians have photos of these subjects stored on their camera rolls.
Atlantic Lottery recently held an Instagram contest called #AtlanticCanadaProud,
This article originally appeared in SaltWire publications across Atlantic Canada.
CHRIS KEEVILL and SARA NAPIER
Just as the ongoing COVID-19 pandemic has created uncertainty in all of our daily lives, it has also forced businesses and non-profits to re-evaluate everything — from the details of our day-to-day operations to how we articulate and demonstrate our core values.
Beginning this week, you might start seeing a new campaign from Atlantic Lottery on your TV and social media feeds. However, it won’t be promoting upcoming jackpots or featuring a winner’s giant cheque, it will be putting the spotlight on you.
“The Difference You Make” series of videos focuses on the little things Atlantic Canadians do every day that make a big difference to other people around them.