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Experience the benefits of playing at alc.ca, including personal safety during the COVID-19 pandemic

With the post-holiday increase in COVID-19 cases surging, Atlantic Canadians are staying home and working hard to help to stop the spread of the virus.
Many players already use alc.ca for the convenience and benefits it offers. For those that wish to avoid public outings and in-store lineups,

Building relevance with a new generation

Like most other industries, many lottery companies are facing an important challenge: How to attract a new, younger generation to their products in order to build a stronger and more sustainable customer base?
It’s a question that Craig Storey, Atlantic Lottery’s chief commercial officer, was recently asked to tackle when he was among the global lottery industry leaders participating in the World Gaming Executive Summit,

Local partnership formed to rethink employment in 2020

When COVID-19 first appeared in our region, companies, employees and job seekers alike were all navigating unfamiliar territory as they had no choice but to adapt to new realities. Many of those realties related to the workplace, employment security, job hunting and the uncertainty that was sure to follow.

Redeploy the troops: How adaptability helped keep customer care first at Atlantic Lottery during COVID-19 pandemic

The COVID-19 pandemic disrupted many businesses in Atlantic Canada — and Atlantic Lottery was no exception. Some business areas, such as video lottery operations, came to a standstill as a result of closures and cancellations across the region.
At the same time, Atlantic Canadians embraced the “stay home” message from public health officials and could no longer run errands as usual.