It’s a message Atlantic Lottery reminds adults of every year: don’t buy lottery tickets as a holiday gift for minors.
In Atlantic Canada, gambling products and entertainment facilities are only legally available for sale to adults 19 years of age and older. This is because our brains are not fully developed at a young age.
There’s no doubt 2020 has brought many challenges none of us ever expected. But with it also came many opportunities to rethink the norm and as a result, many creative solutions.
Atlantic Lottery’s sponsorship team encountered one such opportunity when faced with the reality of nearly all festivals and events across Atlantic Canada being cancelled this year.
Whether it was for keeping in touch with the grandkids or holding team meetings while working from home, video calls suddenly became a big part of many of our lives when the COVID-19 pandemic arrived in Atlantic Canada.
That was just as true for us at Atlantic Lottery as it was for everyone else.
Beginning this week, you might start seeing a new campaign from Atlantic Lottery on your TV and social media feeds. However, it won’t be promoting upcoming jackpots or featuring a winner’s giant cheque, it will be putting the spotlight on you.
“The Difference You Make” series of videos focuses on the little things Atlantic Canadians do every day that make a big difference to other people around them.