Healthy play is more than just a commitment at Atlantic Lottery. It’s part of who we are and is a priority in every decision, program, and customer experience AL provides. Our Level 4 Recertification from the World Lottery Association demonstrates that dedication and that our work to support players is recognized at the highest level worldwide.

What level 4 means

The WLA framework explains that Level 4 recertification represents continuous improvement. To achieve this level, a lottery must have strong responsible gaming programs already in place and show clear evidence that these programs are used every day. This includes collecting feedback from players and partners, having independent experts audit the information, and reporting progress to both internal teams and outside stakeholders. It also requires demonstrating that previous recommendations from the WLA have been implemented.

In simple terms, Level 4 recertification proves that responsible gaming is not a single project. It is an ongoing commitment that guides the organization year after year.

How Atlantic Lottery Supports Healthy Play

Atlantic Lottery continues to focus on tools and information that help players make informed decisions. This includes age checks, voluntary play limits, self-exclusion options, and clear messages on online games, video lottery machines, and self-service terminals. The WLA assessment panel has recognized these efforts as strong examples of player protection. They also noted the positive impact of Atlantic Lottery’s PlayWise tools, which help players better understand their own play habits and identify potential risks.

These programs meet the expectations of the WLA Level 4 framework, which require a detailed approach to building, monitoring, and improving responsible gaming programs.

A Longstanding Commitment

Atlantic Lottery has held the highest level of WLA recertification since 2010. This record shows an extensive history of keeping healthy play at the center of our business. This long-term dedication means that players can trust that Atlantic Lottery’s products are built and delivered with player health and responsibility in mind. Healthy play is not only an important value for our organization, but also a responsibility to the communities we serve.

Moving Forward

Earning WLA Level 4 Recertification reflects where Atlantic Lottery stands today, but it also sets expectations for the future. The recertification requires ongoing improvement and continued investment in tools, education, and player support. Atlantic Lottery will continue working to ensure that responsible gaming stays at the core of every game, service, and interaction.

This recognition is another step in helping players enjoy safe and healthy play across Atlantic Canada.