Join us on our social purpose journey

The release of Atlantic Lottery’s 2022-23 Annual Report last week provides the perfect opportunity to reflect on the progress we made over the previous year, while also looking ahead to the goals we are working hard to achieve in our current fiscal year.
Every year, Atlantic Lottery contributes to the Atlantic Canadian economy by returning 100 per cent of our profit to the four provincial governments.

New Horizons: Contributing to a sustainable future in healthy play

Responsible gambling is one of Atlantic Lottery’s core values. RG and healthy play are key focus areas for the organization and a consideration woven into the fabric of every game, program, practice and advertisement offered to our players.
In recognition of Atlantic Lottery’s commitment to healthy play,

AL once again receives global recognition for healthy play programs and practices

Atlantic Lottery is thrilled to have received our Level 4 – Continuous Improvement Recertification of the World Lottery Association (WLA) Responsible Gaming Framework.
This is the highest level of certification available under the WLA framework, which Atlantic Lottery has now held since 2010. This recertification speaks to AL’s commitment to responsible gambling and offering our players some of the best programs and practices in the world.

Action, awareness and education: Our foundation of responsible gambling

Responsible gambling (RG) is one of our core values at Atlantic Lottery. That’s why we have a robust RG strategy: to educate our players to support them to make informed decisions. When players know the facts, they play for fun and entertainment.
PlayWise, a collection of tips and tools to help players make informed decisions when they play,