social responsibility

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Action, awareness and education: Our foundation of responsible gambling

Responsible gambling (RG) is one of our core values at Atlantic Lottery. That’s why we have a robust RG strategy: to educate our players to support them to make informed decisions. When players know the facts, they play for fun and entertainment.
PlayWise, a collection of tips and tools to help players make informed decisions when they play,

Knowing the risks of buying tickets for minors

It’s a message Atlantic Lottery reminds adults of every year: don’t buy lottery tickets as a holiday gift for minors.
In Atlantic Canada, gambling products and entertainment facilities are only legally available for sale to adults 19 years of age and older. This is because our brains are not fully developed at a young age.

Community Proud contest provides $60,000 in donations to local charitable groups

There’s no doubt 2020 has brought many challenges none of us ever expected. But with it also came many opportunities to rethink the norm and as a result, many creative solutions.
Atlantic Lottery’s sponsorship team encountered one such opportunity when faced with the reality of nearly all festivals and events across Atlantic Canada being cancelled this year.

Playing to make a difference

Beginning this week, you might start seeing a new campaign from Atlantic Lottery on your TV and social media feeds. However, it won’t be promoting upcoming jackpots or featuring a winner’s giant cheque, it will be putting the spotlight on you.
“The Difference You Make” series of videos focuses on the little things Atlantic Canadians do every day that make a big difference to other people around them.