social responsibility
view allCommunity Proud contest provides $60,000 in donations to local charitable groups
There’s no doubt 2020 has brought many challenges none of us ever expected. But with it also came many opportunities to rethink the norm and as a result, many creative solutions.
Atlantic Lottery’s sponsorship team encountered one such opportunity when faced with the reality of nearly all festivals and events across Atlantic Canada being cancelled this year.
Playing to make a difference
Beginning this week, you might start seeing a new campaign from Atlantic Lottery on your TV and social media feeds. However, it won’t be promoting upcoming jackpots or featuring a winner’s giant cheque, it will be putting the spotlight on you.
“The Difference You Make” series of videos focuses on the little things Atlantic Canadians do every day that make a big difference to other people around them.
Redeploy the troops: How adaptability helped keep customer care first at Atlantic Lottery during COVID-19 pandemic
The COVID-19 pandemic disrupted many businesses in Atlantic Canada — and Atlantic Lottery was no exception. Some business areas, such as video lottery operations, came to a standstill as a result of closures and cancellations across the region.
At the same time, Atlantic Canadians embraced the “stay home” message from public health officials and could no longer run errands as usual.
New lottery game is a big hit with players
In the 11 weeks since Atlantic Lottery launched its newest game – Hit or Miss – five top prizes of $250,000 have been won as well as two top instant prizes of $25,000.
Three top prizes have been awarded in Newfoundland and Labrador, one top prize in Cape Breton,
