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view allPlay is more rewarding than ever with AL Rewards
Atlantic Lottery kicked off 2026 with the launch of our new AL Rewards program. The first of its kind in Canada, the program is designed to elevate the player experience by delivering extra value.
“The launch of AL Rewards is an incredible milestone for our organization,” said Dallas McCready,
Diamond Decisions pitches healthy play education at the Canada Games
Healthy play is a core value at Atlantic Lottery and we want to ensure that Atlantic Canadians who gamble, regardless of their age, understand the risks involved so they can make informed decisions about their play. This summer, we partnered with the Responsible Gambling Council (RGC),
A winning partnership: Atlantic Lottery announces sponsorship of 2025 Canada Games
Atlantic Lottery is proud to announce it’s joining the 2025 Canada Games as an elite sponsor and the exclusive presenting partner of the Volunteer Program.
The 2025 Canada Games invites Canadians to come and connect through friendship, sport, adventure and to experience St. John’s, N.L. as the host city.
AL once again receives global recognition for healthy play programs and practices
Atlantic Lottery is thrilled to have received our Level 4 – Continuous Improvement Recertification of the World Lottery Association (WLA) Responsible Gaming Framework.
This is the highest level of certification available under the WLA framework, which Atlantic Lottery has now held since 2010. This recertification speaks to AL’s commitment to responsible gambling and offering our players some of the best programs and practices in the world.
