NOW + Next

Awards for Atlantic Lottery

by Natalie Belliveau

We’re proud of the work we do! Our marketing teams were recently recognized by their peers at the North American Association of State and Provincial Lotteries (NASPL) and at La Fleur’s Lottery World for their outstanding work.

Atlantic Lottery received both a Batchy Award and a Hickey Award during NASPL’s annual conference in September, and a Fleurry at a December 4, 2018, La Fleur’s event.

Pro•Line – Like a Boss

Not only did the Pro•Line team introduce a successful update allowing players to “skip the slip” when making picks at retail, they also earned honours at the 2018 Fleurry Awards in the People’s Choice category for the supporting advertisement “Like a Boss” – which helped create awareness about the new feature.

It’s particularly impressive when you consider the contest included entries from 44 North American lotteries. La Fleur’s Magazine sent the link to vote to its 4,600+ subscribers with the advertisements receiving the top number of votes chosen as winners. Atlantic Lottery was one of only five lotteries recognized at the 2018 Awards, which were hosted by La Fleur’s Magazine.

All submissions can be viewed on the La Fleur’s site.

Dream Box

Last winter the Dream Box made its debut in both downtown Moncton and  Halifax. Atlantic Lottery invited Atlantic Canadians to share their holiday dreams and then went to work making some of those dreams come true. The Dream Box has since made appearances at the Cavendish Music Festival, and in St. John’s.

Atlantic Lottery loved making people’s holiday dreams come true, and apparently, the NASPL loved it too! – Hats off to the team who received a NASPL Hickey Award in the “Best Special Events promotion” category” for their Dream Box promotion.

The Hickey Awards are given for excellence in promotional and strategic marketing.

Winners – Where are they now?    

We all wonder what happens to people after they win the lottery, and Atlantic Lottery’s “Where are they now” videos do just that. Our marketing team also received a Finalist Award for “Use of Cinematography” in their “Winners -where are they now” campaign. Batchy Awards are presented to NASPL members for outstanding advertising and business communication achievements.