Atlantic Lottery kicked off 2026 with the launch of our new AL Rewards program. The first of its kind in Canada, the program is designed to elevate the player experience by delivering extra value.

“The launch of AL Rewards is an incredible milestone for our organization,” said Dallas McCready, Atlantic Lottery President and CEO. “This program would not exist without incredible effort, collaboration, and dedication across our organization to ensure we are delivering the best player experience possible.”

Players can earn AL Rewards points for most purchases at retail and online. Points are added to your account anytime you play, purchase, scan or enter tickets on alc.ca or the Atlantic Lottery mobile app.

Points can be converted to Promo Cash that can be spent on any game offered on alc.ca. 1,000 points is equal to $1 and points never expire.

In addition to earning points through purchases and products, players have access to exclusive offers and can earn contest entries by learning about healthy play.

“We are especially proud of the integration of our healthy play strategy at the core of this program,” McCready said. “Players will be rewarded for furthering their knowledge about healthy play practices, supporting our commitment to responsible gambling.”

AL Rewards launched on January 12, 2026 and is free to join for those in Atlantic Canada over 19 years of age. Players who opt-in to the program prior to March 31, 2026 will receive 5,000 bonus points.

To learn more, visit alc.ca/rewards.