It’s a message Atlantic Lottery reminds adults of every year: don’t buy lottery tickets as a holiday gift for minors.
In Atlantic Canada, gambling products and entertainment facilities are only legally available for sale to adults 19 years of age and older. This is because our brains are not fully developed at a young age.
Whether it was for keeping in touch with the grandkids or holding team meetings while working from home, video calls suddenly became a big part of many of our lives when the COVID-19 pandemic arrived in Atlantic Canada.
That was just as true for us at Atlantic Lottery as it was for everyone else.
Beginning this week, you might start seeing a new campaign from Atlantic Lottery on your TV and social media feeds. However, it won’t be promoting upcoming jackpots or featuring a winner’s giant cheque, it will be putting the spotlight on you.
“The Difference You Make” series of videos focuses on the little things Atlantic Canadians do every day that make a big difference to other people around them.
Redeploy the troops: How adaptability helped keep customer care first at Atlantic Lottery during COVID-19 pandemic
The COVID-19 pandemic disrupted many businesses in Atlantic Canada — and Atlantic Lottery was no exception. Some business areas, such as video lottery operations, came to a standstill as a result of closures and cancellations across the region.
At the same time, Atlantic Canadians embraced the “stay home” message from public health officials and could no longer run errands as usual.