Each year during the first full week of May, Canadians come together to recognize Mental Health Week. This is an opportunity for communities, schools and organizations to rally together; supporting, promoting and celebrating mental health – and Atlantic Lottery is no exception.

Mental health directly or indirectly affects all Canadians at some point in their lives. During the past year, people have experienced unprecedented stress and anxiety due to the COVID-19 pandemic and taking care of our mental health is more important than ever.

At Atlantic Lottery, we are committed to making a difference in the lives of Atlantic Canadians and building stronger communities. Supporting Atlantic Canadians on their mental health journey is an important part of this commitment.

That’s why Atlantic Lottery is proud to have partnered with the Dollar A Day Foundation to commemorate Mental Health Week with a social media takeover day. Dollar A Day exists to provide funding for frontline mental health and addictions programs across Canada, helping to bridge the gap between the availability of these critical programs and the growing need.

During the social media takeover on May 3, Atlantic Lottery matched $25,000 in donations from our players to the Dollar A Day Foundation. With such a positive reception and in the spirit of Mental Health Week, we decided to continue fundraising all week long.

Atlantic Lottery would like to thank our players for their generous contributions. These donations will help Dollar A Day in their efforts to fund mental health and addictions programs across the country, making an investment in the lives of Canadians.

Investing in the lives of our people is the very reason Atlantic Lottery exists. That is why we want to take this opportunity to remind our players that gambling should always be for fun. We provide players with the information and tools they need to make informed decisions and keep their play fun. If gambling becomes a problem for you or someone you know, there are a number of resources and self-assessment tools available to help.

Each Atlantic province also provides support, available 24/7 for people experiencing problems with their gambling activities through a free and confidential helpline:

New Brunswick: 1-800-461-1234
Newfoundland and Labrador: 1-888-899-HELP (4357)
Nova Scotia: 1-888-347-8888
Prince Edward Island: 1-855-255-4255

Even though Mental Health Week has come to an end, Atlantic Lottery’s commitment to Atlantic Canadians and their wellbeing remains steadfast. Atlantic Lottery employees benefitted from numerous mental health initiatives throughout the week with a strong focus on education. This not only assists AL employees with their own mental health journeys, but helps them better understand those of our players and Atlantic Canadians as well. Many of these resources may have been a part of Mental Health Week, but are available to AL employees as mental health is a priority every day of the year.

You can visit mentalhealthweek.ca at any time to learn more and access useful information and tools.