Atlantic Lottery partners with hospital foundation for record-breaking fundraiser
Once again, Atlantic Lottery partnered with the Friends of The Moncton Hospital Foundation for its Radiothon fundraising event this year.
The Radiothon is an annual 12-hour event broadcasted live on two local radio stations, Q103 and New Country 96.9. The day features a number of testimonials from grateful patients, interviews with health-care workers and hospital staff, and information about how the money raised will improve patient care at The Moncton Hospital. Throughout the day, tally updates are announced as donations come in and the event gets closer to hitting its goal.
This year’s fundraising goal of $50,000 was far exceeded, with a total of $85,342.60 raised – the most in the event’s 11-year history.
Atlantic Lottery was proud to contribute $15,000 towards that total as the event’s Community Partner. In addition to the monetary donation, Atlantic Lottery provided in-kind value through our social media platforms and with employee volunteers who helped with the event.
“This is a very important partnership for us and we really put so much more into it than just a financial contribution,” said Patrick Daigle, Atlantic Lottery President and CEO. “Every year we have employees involved with planning, execution and even sharing their experiences on-air during the event.”
With Atlantic Lottery’s Community Partnership now in its fourth year, we’ve seen just how much this cause resonates with employees. With AL’s head office being located in Moncton, a great number of employees have benefited either directly or indirectly from exceptional care at The Moncton Hospital and they are eager to get involved and give back however they can.
“The Moncton Hospital has such a far reach, servicing many parts of New Brunswick, as well as Nova Scotia and P.E.I.,” Daigle said. “We’re so glad that we can share our resources, our people and our voices to extend the Radiothon’s reach and bring this important cause in front of even more people.”
This year, funds raised from the Radiothon will help to improve breast cancer screening and early detection. The foundation is working to raise $1.1 million to purchase two 3D mammography screening units for the Katherine Wright Centre. This upgraded equipment will allow for the transition from a conventional 2D digital mammogram to 3D image technology, which will result in optimal patient care, improved patient experience and better outcomes.
If you would like to be a part of Radiothon history and contribute to this important cause, donations are still being accepted at friendsfoundation.ca.