Community Proud

Atlantic Lottery one of top 5 corporate contributors to United Way campaign

by Jennifer Tulk

The United Way of Greater Moncton and Southeastern New Brunswick recently unveiled the results of their 2019 fundraising campaign and Atlantic Lottery is one of the top 5 corporate contributors to the campaign.

Atlantic Lottery was one of 122 corporate partners who, along with 54 public partners, supported the 2019 campaign which, in total, raised $2.3 million.

Atlantic Lottery and its employees have been pleased to assist the charitable and not-for-profit community by supporting the United Way and its funded agencies across Atlantic Canada. In fact, United Way has been Atlantic Lottery’s corporate charity of choice since 1993.

Samantha Burke, product manager with Atlantic Lottery, said being involved with United Way is a passion project for her and she’s so proud of the contributions Atlantic Lottery employees have made to the Greater Moncton and Southeastern New Brunswick group.

“Top 5 is huge, we are very excited,” Burke said. “Atlantic Lottery and its employees should be so proud of this result. Employees have signed up for payroll deduction and that money is donated directly to United Way on their behalf. Over and above that we have organized kiosks to sell chili, bake sales, book sales and this past year we had a technology auction. These initiatives have been very successful.”

Atlantic Lottery donated $85,241 to the 2019 Greater Moncton and Southeastern New Brunswick campaign through fundraisers, an employee payroll deduction program and various other initiatives as well as a corporate donation. Atlantic Lottery also supports United Ways in Newfoundland and Labrador, Nova Scotia and Prince Edward Island.

Over the years, Atlantic Lottery and its employees have been proud to donate more than $1.2 million to United Way throughout Atlantic Canada since 1993.

Jean Marc Landry is the vice-president of player experience and innovation for Atlantic Lottery, but he also sits on the board of directors of the United Way of Greater Moncton and Southeastern New Brunswick. He said the United Way does incredible work throughout the community.

“This campaign is very important for the United Way,” Landry said. “A two-dollar donation from one employee goes a long way when you multiply that by all the employees who participate in the employee payroll deduction program. Community groups and organizations throughout our region really depend on this funding for their programming to help the community.”

The United Way of Greater Moncton and Southeastern New Brunswick reports that 15,000 lives have been directly impacted by the 2019 campaign and many more lives indirectly changed as a result of the support of Atlantic Lottery and the other partners.