Community Proud

Atlantic Lottery joins United Way to celebrate successful annual fundraising campaign

The United Way of Greater Moncton and Southeastern New Brunswick recently celebrated the close of its 2018 fundraising campaign, which raised a total of $2,381,079.74. Atlantic Lottery was once again a proud corporate partner, with employees from its Moncton head office donating $82,070 through fundraising activities and payroll contributions.

The United Way will use these funds to support local agencies and directly change the lives of more than 14,000 people in the community.

“The United Way is Atlantic Lottery’s charity of choice because, like them, we have a mandate of giving back to Atlantic Canadian communities,” said Samantha Burke, chair of Atlantic Lottery’s internal committee. “We know that our time, and donations, will directly benefit our community, because the United Way works so closely with a variety of local organizations to make sure those funds go to important programs and services.”

United Way has been Atlantic Lottery’s primary corporate charity since 1993. There are about 10 core employees who work tirelessly throughout the year to organize fundraisers and collect pledges from other employees.

In 2018, Atlantic Lottery employees placed fourth among the United Way’s corporate partners in the region.

“Being fourth in the top ten corporate partners for the Greater Moncton and Southeastern New Brunswick 2018 campaign means so much to our employees.  I think it really shows just how much we love our community,” added Samantha.

These funds helped the United Way support a variety of programs across the region in 2018.

“The kind of support the United Way of Greater Moncton and Southeast NB receives from our over 130 corporate partners is truly life-changing for thousands of people in our region,” said Mike Randall, the 2018 United Way campaign chair.

“In particular, the employees from companies like Atlantic Lottery give of themselves, in both time and money, in a way that ensures those most in need continue to receive support through the types of programs and services United Way-funded agencies deliver.”


Some examples of how United Way GMSENB programs made a difference in 2018 included:

  • 1,811 meal portions were prepared through collective kitchens;
  • 2,405 kids had a place to go after school where they could not only learn new skills, but also feel welcomed and appreciated;
  • 231 young people celebrated identity and community through participation in indigenous cultural events and activities;
  • 355 young people had access to mental health care from counsellors who understand and help teach positive coping skills; and
  • 284 women who are leaving dangerous situations are more knowledgeable about family violence and have completed a safety plan to guide them.