Community Proud

A winning partnership: Atlantic Lottery announces sponsorship of 2025 Canada Games

Atlantic Lottery is proud to announce it’s joining the 2025 Canada Games as an elite sponsor and the exclusive presenting partner of the Volunteer Program.

The 2025 Canada Games invites Canadians to come and connect through friendship, sport, adventure and to experience St. John’s, N.L. as the host city.

“We are thrilled to partner with Canada Games once again, now with an incredible opportunity to shine a national spotlight on Newfoundland and Labrador,” said Patrick Daigle, Atlantic Lottery President and CEO. “We can’t wait to connect with all of the dedicated Atlantic Canadians who we will work with as presenting sponsor of the Volunteer Program and showcase our region’s commitment to local communities with the rest of the country.”

As the exclusive presenting partner of the Volunteer Program, Atlantic Lottery will support launching the volunteer recruitment campaign in August 2024, engaging with communities across the region to help bring the Games to life.

Atlantic Lottery and its employees have a long history of volunteerism, making this partnership a natural fit. The organization was also the presenting sponsor of the Volunteer Program for the 2023 Canada Winter Games in Charlottetown, P.E.I. and has a strong understanding of how a collective effort from an entire community coming together is required in order to create exceptional events like these.

“We’re thrilled to announce this winning partnership with Atlantic Lottery,” said Kim Keating and Karl Smith, 2025 Canada Games Board Co-Chairs. “Atlantic Lottery’s unwavering commitment will play a vital role in elevating the overall Games experience and leave a lasting legacy of volunteerism in the community. Volunteers are the heart and soul of any event, and we couldn’t think of a better partner to deliver a successful program”.

Recruitment for the volunteer program is set to launch one year out from the event. More details about this program will be shared leading up to the program launch, so stay tuned for more news as this exciting event gets closer.