NOW + Next
view allExperience the benefits of playing at alc.ca, including personal safety during the COVID-19 pandemic
With the post-holiday increase in COVID-19 cases surging, Atlantic Canadians are staying home and working hard to help to stop the spread of the virus.
Many players already use alc.ca for the convenience and benefits it offers. For those that wish to avoid public outings and in-store lineups,
Building relevance with a new generation
Like most other industries, many lottery companies are facing an important challenge: How to attract a new, younger generation to their products in order to build a stronger and more sustainable customer base?
It’s a question that Craig Storey, Atlantic Lottery’s chief commercial officer, was recently asked to tackle when he was among the global lottery industry leaders participating in the World Gaming Executive Summit,
Community Proud
view allA Dollar A Day to support mental health and addictions programming
As you scroll through our social media pages today, you might notice something a little different from Atlantic Lottery’s usual content. That’s because our social media team will be shifting our focus for a social media takeover by the Dollar A Day Foundation.
Many Canadians living with mental health issues and addictions do not have access to all the supports they need for recovery.
Atlantic Lottery helps 2021 Radiothon reach record fundraising goal
For the third straight year, Atlantic Lottery signed on as Community Partner with Friends of the Moncton Hospital Foundation for its annual Radiothon event.
The Radiothon is an annual 12-hour live on-air event broadcasted on two local radio stations, Q103 and New Country 96.9. The day features many testimonials from patients,
Responsible & Regulated
view allA program you can bet on: RG is a focus at Red Shores locations
We’ve said it before and we’ll say it again – Social Responsibility is one of our core values at Atlantic Lottery. That’s why we have a robust Responsible Gambling (RG) strategy: to educate our players and to support them in making informed decisions. When players know the facts,
Education and Awareness lead RG efforts at Retail and Destination
Social Responsibility is one of our core values at Atlantic Lottery. That’s why we have a robust Responsible Gaming (RG) strategy: to educate our players and to support them in making informed decisions. When players know the facts, they play for fun and entertainment.
Each area of Atlantic Lottery’s business has its own RG features in place to provide players with the tools make to make healthy choices around their play.
ATLANTIC WINS
view all12 months and 12 new millionaire wins: Atlantic Canadians won big in 2020
Amidst the uncertainly and anxiety that 2020 brought, we all learned just how far a little good news can go. At Atlantic Lottery, we get to experience a lot of positivity when major winners claim their prizes – and we wanted to share some of that good news with you.
Two major jackpots in under a month: Lotto 6/49 is on fire in Atlantic Canada
Lottery players across Atlantic Canada are rushing to get their Lotto 6/49 tickets following the announcement of a second major Lotto 6/49 jackpot won since August.
Raymond Lillington of Dingwall, N.S. won $17.4 million on the Aug. 15 Lotto 6/49 draw – his second Lotto 6/49 jackpot win.
