NOW + Next

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Experience the benefits of playing at alc.ca, including personal safety during the COVID-19 pandemic

With the post-holiday increase in COVID-19 cases surging, Atlantic Canadians are staying home and working hard to help to stop the spread of the virus.
Many players already use alc.ca for the convenience and benefits it offers. For those that wish to avoid public outings and in-store lineups,

Building relevance with a new generation

Like most other industries, many lottery companies are facing an important challenge: How to attract a new, younger generation to their products in order to build a stronger and more sustainable customer base?
It’s a question that Craig Storey, Atlantic Lottery’s chief commercial officer, was recently asked to tackle when he was among the global lottery industry leaders participating in the World Gaming Executive Summit,

Community Proud

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Atlantic Lottery helps 2021 Radiothon reach record fundraising goal

For the third straight year, Atlantic Lottery signed on as Community Partner with Friends of the Moncton Hospital Foundation for its annual Radiothon event.
The Radiothon is an annual 12-hour live on-air event broadcasted on two local radio stations, Q103 and New Country 96.9. The day features many testimonials from patients,

Warm Winter Welcome: Partnership with 2023 Canada Winter Games

Atlantic Lottery is proud to be an official partner for the 2023 Canada Winter Games hosted in Prince Edward Island. This partnership brings lots of joy and excitement to the staff of Atlantic Lottery as gaming is in our nature.
“Supporting our local communities and celebrating what makes our region so unique has always been a top priority for us at Atlantic Lottery,” said Patrick Daigle,

Responsible & Regulated

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A program you can bet on: RG is a focus at Red Shores locations

We’ve said it before and we’ll say it again – Social Responsibility is one of our core values at Atlantic Lottery. That’s why we have a robust Responsible Gambling (RG) strategy: to educate our players and to support them in making informed decisions. When players know the facts,

Education and Awareness lead RG efforts at Retail and Destination

Social Responsibility  is one of our core values at Atlantic Lottery. That’s why we have a robust Responsible Gaming (RG) strategy: to educate our players and to support them in making informed decisions. When players know the facts, they play for fun and entertainment.
Each area of Atlantic Lottery’s business has its own RG features in place to provide players with the tools make to make healthy choices around their play.

ATLANTIC WINS

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12 months and 12 new millionaire wins: Atlantic Canadians won big in 2020

Amidst the uncertainly and anxiety that 2020 brought, we all learned just how far a little good news can go. At Atlantic Lottery, we get to experience a lot of positivity when major winners claim their prizes – and we wanted to share some of that good news with you.

Two major jackpots in under a month: Lotto 6/49 is on fire in Atlantic Canada

Lottery players across Atlantic Canada are rushing to get their Lotto 6/49 tickets following the announcement of a second major Lotto 6/49 jackpot won since August.
Raymond Lillington of Dingwall, N.S. won $17.4 million on the Aug. 15 Lotto 6/49 draw – his second Lotto 6/49 jackpot win.