NOW + Next
view allInsights: Reflecting on 50 years of AL and the future before us
It was my great pleasure to be a recent guest on the Acadia Broadcasting podcast, Insights with Don Mills and David Campbell.
The podcast combines the experiences of economist David Campbell and social scientist Don Mills to explore the challenges and opportunities facing Atlantic Canada, promote data-driven decision making among policymakers and encourage a wider dialogue and debate leading to greater prosperity for the region.
Play is more rewarding than ever with AL Rewards
Atlantic Lottery kicked off 2026 with the launch of our new AL Rewards program. The first of its kind in Canada, the program is designed to elevate the player experience by delivering extra value.
“The launch of AL Rewards is an incredible milestone for our organization,” said Dallas McCready,
Community Proud
view allAL partners with United Way again this holiday season
Atlantic Lottery is a social purpose-driven organization, deeply driven to support local communities and help build a stronger region. That’s why the organization and its employees were proud to give back with United Way once again this holiday season.
Atlantic Lottery President and CEO Dallas McCready was pleased to present a cheque for $10,000 to United Ways in Atlantic Canada.
Atlantic Lottery puts Atlantic Canadians first by keeping more dollars in our region
At Atlantic Lottery, everything we do is rooted in putting Atlantic Canadians first. That means making sure 100 per cent of our profit is returned to the four Atlantic provinces, where it supports health care, education, infrastructure and other services we all rely on. It also means tackling one of the biggest challenges facing our industry today: the impact of illegal gambling operators.
Responsible & Regulated
view allPlayWise makes its mark at Sommo Festival
Healthy play is a core value at Atlantic Lottery, and we’re committed to helping Atlantic Canadians understand the risks of gambling so they can make informed decisions. This summer, we brought that message to life at the Sommo Music Festival in Cavendish, PEI, with the Atlantic Lottery Tattoo Parlour.
Diamond Decisions pitches healthy play education at the Canada Games
Healthy play is a core value at Atlantic Lottery and we want to ensure that Atlantic Canadians who gamble, regardless of their age, understand the risks involved so they can make informed decisions about their play. This summer, we partnered with the Responsible Gambling Council (RGC),
ATLANTIC WINS
view allMarch marked two Set for Life top-prize wins for Nova Scotians
Nova Scotians took home not one, but two Set for Life top prizes this March.
The big winners were Cynthia and Stephen Duggan of Waverly, as well as Constantina Kouyas of Stellarton.
Atlantic Lottery’s Set for Life is a $4 Scratch’N Win ticket that offers two options for the top prize.
Nine Newfoundlanders share Atlantic 49 top-prize win worth $1M
A group of co-workers from the Conception Bay South, N.L. area is sharing the $1-million Atlantic 49 top prize thanks to their office lottery pool.
The big winners, who called themselves Hayward’s Group, consists of brothers Tony and Allan Porter, along with seven others employed at their company: Ed Pike,
