NOW + Next

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Experience the benefits of playing at alc.ca, including personal safety during the COVID-19 pandemic

With the post-holiday increase in COVID-19 cases surging, Atlantic Canadians are staying home and working hard to help to stop the spread of the virus.
Many players already use alc.ca for the convenience and benefits it offers. For those that wish to avoid public outings and in-store lineups,

Building relevance with a new generation

Like most other industries, many lottery companies are facing an important challenge: How to attract a new, younger generation to their products in order to build a stronger and more sustainable customer base?
It’s a question that Craig Storey, Atlantic Lottery’s chief commercial officer, was recently asked to tackle when he was among the global lottery industry leaders participating in the World Gaming Executive Summit,

Community Proud

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Resounding success at 2021 ECMAS has AL looking forward to 2022

After a long year of cancelled and postponed festivals and events, the Atlantic Lottery team was eager to hit the road to beautiful Cape Breton Island to celebrate the 2021 East Coast Music Awards in person.
Unfortunately, with COVID-19 cases once again on the rise in April,

Building Communities 2.0 – Capturing the feeling of Community Pride

Atlantic Lottery isn’t just a corporation, it’s made up of people who are proud to contribute to the communities we all call home, whether it’s at work or through their own activities.
In the fourth of our Building Communities 2.0 series, Brock Jorgensen, content creator at Atlantic Lottery,

Responsible & Regulated

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A program you can bet on: RG is a focus at Red Shores locations

We’ve said it before and we’ll say it again – Social Responsibility is one of our core values at Atlantic Lottery. That’s why we have a robust Responsible Gambling (RG) strategy: to educate our players and to support them in making informed decisions. When players know the facts,

Education and Awareness lead RG efforts at Retail and Destination

Social Responsibility  is one of our core values at Atlantic Lottery. That’s why we have a robust Responsible Gaming (RG) strategy: to educate our players and to support them in making informed decisions. When players know the facts, they play for fun and entertainment.
Each area of Atlantic Lottery’s business has its own RG features in place to provide players with the tools make to make healthy choices around their play.

ATLANTIC WINS

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Record-breaking $120M in top prizes has Lotto Max players dreaming big

Have you heard? The June 11 Lotto Max jackpot is $70 Million dollars plus an estimated 50 Maxmillions for a record-breaking $120 million in top prizes.
Since its launch in 2009, Lotto Max players from Atlantic Canada have won nearly $640 million, including six jackpot wins,

12 months and 12 new millionaire wins: Atlantic Canadians won big in 2020

Amidst the uncertainly and anxiety that 2020 brought, we all learned just how far a little good news can go. At Atlantic Lottery, we get to experience a lot of positivity when major winners claim their prizes – and we wanted to share some of that good news with you.