NOW + Next

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Experience the benefits of playing at alc.ca, including personal safety during the COVID-19 pandemic

With the post-holiday increase in COVID-19 cases surging, Atlantic Canadians are staying home and working hard to help to stop the spread of the virus.
Many players already use alc.ca for the convenience and benefits it offers. For those that wish to avoid public outings and in-store lineups,

Building relevance with a new generation

Like most other industries, many lottery companies are facing an important challenge: How to attract a new, younger generation to their products in order to build a stronger and more sustainable customer base?
It’s a question that Craig Storey, Atlantic Lottery’s chief commercial officer, was recently asked to tackle when he was among the global lottery industry leaders participating in the World Gaming Executive Summit,

Community Proud

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Red Shores executive chef Andrew Smith named chef of the year

Red Shores Racetrack & Casino is celebrating its very own executive chef, Andrew Smith who has been named the 2019 chef of the year by the PEI Association of Chefs and Cooks.
The award ceremony, originally planned for March of this year, was postponed due to COVID-19 restrictions and it was just recently announced that the Red Shores executive chef was the 2019 award winner.

The results are in: Best of Halifax award winners announced

Atlantic Lottery was proud to partner with The Coast Halifax for this year’s edition of the Best of Halifax Readers’ Choice Awards. These people’s choice awards are known for having a nomination and voting period, where folks can nominate and subsequently cast their vote on a wide variety of categories that cover just about anything you can think of.

Responsible & Regulated

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Knowing the risks of buying tickets for minors

It’s a message Atlantic Lottery reminds adults of every year: don’t buy lottery tickets as a holiday gift for minors.
In Atlantic Canada, gambling products and entertainment facilities are only legally available for sale to adults 19 years of age and older. This is because our brains are not fully developed at a young age.

Youth awareness program educates on risks of problem gambling

Studies have shown that youth between the ages of 18 and 24 experience the highest risk of developing gambling problems. Know the Score 2 (kts2) is a program that was developed to focus on this at-risk demographic. The evidence-based, interactive problem gambling awareness program engages university and colleges students in a fun and informative way.

ATLANTIC WINS

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Two major jackpots in under a month: Lotto 6/49 is on fire in Atlantic Canada

Lottery players across Atlantic Canada are rushing to get their Lotto 6/49 tickets following the announcement of a second major Lotto 6/49 jackpot won since August.
Raymond Lillington of Dingwall, N.S. won $17.4 million on the Aug. 15 Lotto 6/49 draw – his second Lotto 6/49 jackpot win.

When lightning strikes twice: Nova Scotia man wins second Lotto 6/49 jackpot

“Lightning never strikes the same place twice” is a phrase you are probably familiar with. It is commonly used to demonstrate that truly unlikely things generally only occur once, such as winning a lottery jackpot.
However, for Raymond Lillington, lightning did strike twice – and it struck even harder the second time.