NOW + Next

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Redeploy the troops: How adaptability helped keep customer care first at Atlantic Lottery during COVID-19 pandemic

The COVID-19 pandemic disrupted many businesses in Atlantic Canada — and Atlantic Lottery was no exception. Some business areas, such as video lottery operations, came to a standstill as a result of closures and cancellations across the region.
At the same time, Atlantic Canadians embraced the “stay home” message from public health officials and could no longer run errands as usual.

Everybody into the Pool!

Highlighting wins is something we all love to do at Atlantic Lottery, but usually we’re sharing the stories of people winning big on our games.
This time, we’re focusing on the success Atlantic Lottery’s Innovation team and its Outpost Lab in Halifax are having with their new mobile development PoolApp.

Community Proud

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Chris Keevill & Sara Napier: Calling on Atlantic Canadian businesses to lend a helping hand

This article originally appeared in SaltWire publications across Atlantic Canada.

CHRIS KEEVILL and SARA NAPIER
Just as the ongoing COVID-19 pandemic has created uncertainty in all of our daily lives, it has also forced businesses and non-profits to re-evaluate everything — from the details of our day-to-day operations to how we articulate and demonstrate our core values.

Playing to make a difference

Beginning this week, you might start seeing a new campaign from Atlantic Lottery on your TV and social media feeds. However, it won’t be promoting upcoming jackpots or featuring a winner’s giant cheque, it will be putting the spotlight on you.
“The Difference You Make” series of videos focuses on the little things Atlantic Canadians do every day that make a big difference to other people around them.

Responsible & Regulated

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Youth awareness program educates on risks of problem gambling

Studies have shown that youth between the ages of 18 and 24 experience the highest risk of developing gambling problems. Know the Score 2 (kts2) is a program that was developed to focus on this at-risk demographic. The evidence-based, interactive problem gambling awareness program engages university and colleges students in a fun and informative way.

Know the risks: Why you shouldn’t buy lottery products for minors

Atlantic Lottery is joining forces with lotteries around the world this holiday season to remind people that scratch tickets and other lottery products are not appropriate gifts for minors.
You can’t drive until you reach a certain age and you can’t buy alcohol or cannabis until you are 19. 

ATLANTIC WINS

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2020 begins with a big bang at Atlantic Lottery

The new year started off with a real bang for Atlantic Lottery players … or bangs, that is.
Those bangs were the sound of the many confetti cannons we fired off for all the major winners who have walked through our doors since Jan. 1. Just two months into the year,

Record-breaking $70M jackpot has Lotto Max players dreaming big

Have you heard? The Jan. 3 Lotto Max draw jackpot will be a record-breaking $70 million — the highest ever in Canadian history.
In May 2019 we told you about changes to Lotto Max that would mean bigger jackpots and more opportunities for our players to win.