NOW + Next
view allAL celebrates 50 years of giving back with charitable Scratch’N Win game
Atlantic Lottery has been making a game-changing impact for the people and places of Atlantic Canada for 50 years. Founded in 1976 as a way to fundraise revenues to benefit Atlantic Canadian communities, the organization has always been deeply committed to giving back.
To celebrate the milestone anniversary,
Insights: Reflecting on 50 years of AL and the future before us
It was my great pleasure to be a recent guest on the Acadia Broadcasting podcast, Insights with Don Mills and David Campbell.
The podcast combines the experiences of economist David Campbell and social scientist Don Mills to explore the challenges and opportunities facing Atlantic Canada, promote data-driven decision making among policymakers and encourage a wider dialogue and debate leading to greater prosperity for the region.
Community Proud
view allAL partners with United Way again this holiday season
Atlantic Lottery is a social purpose-driven organization, deeply driven to support local communities and help build a stronger region. That’s why the organization and its employees were proud to give back with United Way once again this holiday season.
Atlantic Lottery President and CEO Dallas McCready was pleased to present a cheque for $10,000 to United Ways in Atlantic Canada.
Atlantic Lottery puts Atlantic Canadians first by keeping more dollars in our region
At Atlantic Lottery, everything we do is rooted in putting Atlantic Canadians first. That means making sure 100 per cent of our profit is returned to the four Atlantic provinces, where it supports health care, education, infrastructure and other services we all rely on. It also means tackling one of the biggest challenges facing our industry today: the impact of illegal gambling operators.
Responsible & Regulated
view allTaking a Break: How Break in Play Supports Players
Healthy play is at the heart of everything we do at Atlantic Lottery. It guides our decisions, shapes our programs and reflects our objective to help players enjoy gambling as entertainment while staying in control. Break in Play, the refreshed version of our voluntary self exclusion program,
Atlantic Lottery Achieves WLA Level 4 Recertification, Strengthening Its Leadership in Healthy Play
Healthy play is more than just a commitment at Atlantic Lottery. It’s part of who we are and is a priority in every decision, program, and customer experience AL provides. Our Level 4 Recertification from the World Lottery Association demonstrates that dedication and that our work to support players is recognized at the highest level worldwide.
ATLANTIC WINS
view allGroup of N.B. gal pals shares $100K Lotto Max prize
Seven friends from Fredericton Junction, N.B. are sharing a $100,000 MAXPLUS prize following the June 26, 2026 Lotto Max draw.
The Tri-County Money Honeys group includes Julia Nason, Vickie Aubin, Raelene Thomas, Linzi Lanteigne, Dawn Wright, Geriann Mersereau and Bobbi Hartt.
Lotto Max draws take place every Tuesday and Friday.
‘Wildest dreams’ come true with N.L. woman’s Set for Life win
Linda Greene of Placentia, N.L. is Atlantic Canada’s latest Set for Life winner, taking home the top prize of $675,000.
“I often dreamed about winning, about having the money to be able to do anything we wanted to,” Greene said. “We have a good life, but we were always just ordinary,
